🚀 AI Transformation

AI-Powered Digital
Transformation for FANUC Europe

From static catalogs to intelligent product experiences

WS Agency | April 2026

Prepared for FANUC Europe

The AI Moment

"The shift from static catalogs to intelligent product experiences"

73%

of B2B buyers expect AI chatbots
on websites (2026)

58%

of B2B companies
already have chatbots

Evolution

2015 Static Catalogs
→
2020 Smart Search
→
2025+ AI-Powered

Our AI Journey

12+ months of
AI-first development
  • 🔍 AI code review on every PR
  • 🧪 AI-generated tests for every feature
  • 🤖 AI agents for client projects
  • ⚡ Auto PR review pipeline

"We don't just talk AI — we build with it daily"

FANUC's Platform Today

A solid foundation — already impressive

🏗️
Architecture
Headless

Drupal 10 + Next.js 14

🌍
Languages
109+

language/locale combos

🔗
API Resources
147

JSON:API endpoints

📄
Content Types
19

custom content types

📦
PIM System
Custom

Product, Drive, Accessory

🔎
Robot Finder
✅

interactive tool

Platform Grade: B+

The AI Gap

Strong foundation. Missing intelligence layer.

✅ FANUC HAS
  • ✓ Headless architecture
  • ✓ PIM system
  • ✓ 109+ languages
  • ✓ Robot Finder tool
❌ MISSING
  • × AI Chatbot
  • × Semantic Search
  • × AI Product Advisor
  • × MCP Server
  • × AI-Ready Content
  • × AI Content Generation

Competitor Landscape

KUKA leads. No one has MCP Server.

Feature ABB KUKA Siemens Mitsubishi FANUC
Website AI Chatbot ❌ ✅ ❌ ❌ ❌
AI Product Recommendation ❌ ✅ ❌ ❌ ❌
AI Search ❌ ✅ ❌ ❌ ❌
MCP Server ❌ ❌ ❌ ❌ ❌
Product-Embedded AI ✅ ✅ ✅ ✅ ✅
🏆

KUKA leads with kAIsa & Xpert AI

Opportunity: Be first with MCP Server

AI Product Advisor

Guide every visitor to the right FANUC product

👤 Visitor
"I need a robot for palletizing 50kg bags"
🤖 AI Advisor
Top 3 recommendations:
M-410 M-420 M-430
View specs comparison →

80% of visitors know their PROBLEM but not their PRODUCT

Semantic Search

Understand what customers MEAN, not just what they TYPE

❌ Before — Solr Keyword Match
"heavy lifting automotive"
No results found
✅ After — Semantic Search
"heavy lifting automotive"
M-2000 series, M-410 palletizing, compatible drives

Architecture

Solr + Vector DB = Hybrid Search

AI Content at Scale

100+
×
14+
=
1,400+

products × languages = translations needed

📝

Auto-generate descriptions

🔍

SEO metadata

🌍

Translations

Human-in-the-loop: Writers focus on case studies & thought leadership

MCP Server — Industry First

Make FANUC products discoverable by every AI agent

🤖
AI Agent
→
⚡
MCP Server
→
📦
FANUC PIM

Exposes:

search_products get_specs check_compatibility find_local_subsidiary

Benefits:

Distributors Integrators Subsidiaries Sales Team
🏆 NO competitor has this — FANUC can be first

AI-Ready Infrastructure

Future-proof for the AI web

1

JSON-LD Structured Data

schema.org markup for all products

2

Markdown Export Pipeline

AI-agent friendly content format

3

Knowledge Graph

Product ↔ Application ↔ Industry relationships

"Be the authoritative source AI agents cite"

Trust Through AI

FANUC already embeds AI — the website should reflect that leadership

⚙️
AI Servo Monitor
🏭
AI Extrude
🦾
Physical AI

with NVIDIA

✨
AI Fine Surface

Trust Signals

🕐 24/7 expert knowledge
⚡ Instant accurate answers
🎓 "Sales engineer" level support

AI Analytics & Insights

Know what customers really want

AI reveals
🔍 Search intent patterns
🔥 Popular queries
📉 Content gaps
📊 Product interest trends

"Turn anonymous traffic into actionable product intelligence"

Our AI Stack

Enterprise-grade AI, deployed daily

🧠
Anthropic Claude Opus
Primary AI engine
🤖
AI Agents
Autonomous code, review, test
🔍
AI Code Review
Every PR, every commit
🧪
AI Testing
Automated test generation
📡
AI Monitoring
Proactive anomaly detection

AI in Practice

Real projects. Real results.

🦷
Chairlink
AI dental mentoring platform
⚖️
StartLegal
AI legal assistant
💬
Talkyto
100K+ installs, AI-powered

Internal

Auto PR review pipeline AI testing framework AI content generation

AI-First Process

Every line of code reviewed by AI. Every feature covered by AI tests.

📋
Requirements
→
🧠
AI Planning
→
💻
Development
→
🔍
AI Review
→
🧪
AI Tests
→
🚀
Deploy
→
📡
Monitor

"AI pair programming • AI code review • AI test generation • AI monitoring"

Proposed AI Roadmap

Phased delivery over 28 weeks

W1 W4 W8 W12 W16 W20 W24 W28
Phase 1: Quick Wins
W1–8
Phase 2: Core AI
W8–20
Phase 3: Ecosystem
W16–28
Phase 1 (W1–8)

Structured data • SEO metadata • Semantic search

Phase 2 (W8–20)

Product Advisor • Markdown exports • AI content

Phase 3 (W16–28)

MCP Server • Knowledge Graph • Full AI pipeline

The Bigger Picture

Not just a website vendor. A technology partner.

🏗️
Platform Excellence
The base proposal — Drupal support, maintenance, continuous improvement
🚀
AI Innovation
These AI features — competitive differentiation that sets FANUC apart
🤝
Strategic Partnership
Long-term digital transformation advisor and implementor

Summary

1

"Your platform is AI-ready"

Headless architecture + PIM = perfect foundation

2

"AI features drive trust & conversions"

24/7 product guidance, semantic search, MCP ecosystem

3

"WS Agency has the AI expertise to deliver"

12+ months proven stack, real client projects

"The only question is timing — not whether."

Let's Talk

Next Steps

📧 kristijan@ws.agency
📱 +385 91 457 5057
WS Agency

Q&A

Your questions welcome

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